Top 5 marketing automation solutions worth considering

Effective marketing is a key to business profitability. However, the market landscape is getting more complex day-by-day as tech-savvy customers prefer to rely on the social media and mobile devices when it comes to purchasing products and services. For this reason, the creation of successful promotions can be a daunting challenge for marketers as they have to develop cross-channel marketing campaigns to generate leads from different sources and nurture them into loyal customers. In order to increase the efficiency of marketing activities and boost sales revenues, commercial organizations of all sizes and types are integrating marketing automation software – intelligent web-based solutions aimed at helping sales teams manage and automate repetitive customer engagement processes and tasks by providing useful marketing automation tools like the following:

  • Drag-n-drop campaign designer
  • Customer database segmentation
  • Multi-channel campaign distribution
  • Lead management
  • Account management
  • Web content creation
  • Website visitor tracking
  • Email and social media marketing
  • Marketing analytics

To narrow the choices and help you choose the right marketing automation provider, we’ve prepared the list of the best online marketing software that will enable organizations attract more consumers and, hence, drive higher revenues.

Bpm’online

One of the leading marketing CRM vendors in the world, bpm’online is designed to allow sales departments to improve customer engagement excellence by building appealing campaigns for every instance of a buying process. For this, the platform provides out-of-the-box processes to help its users create, automate, and evaluate demand generation campaigns – from lead capturing, scoring and nurturing to hand-off and to repeated sales and service provision. Such a holistic approach of bpm’online marketing lets the sales professionals obtain a complete view of their customers and establish personalized communications with every of them. The innovative CRM+BPM engine of bpm’online allows for building professional campaigns, organizing customer-related data, keeping track of sales performance, and forecasting business outcomes, connecting the dots between marketing, sales, and customer service departments.

What sets bpm’online apart from the competitors is the product’s sophisticated CRM marketing tools that perfectly meet all the needs of mid to large enterprises:

  • 360-degree customer view
  • Business process management
  • Email marketing
  • Lead lifecycle management
  • Enterprise social network
  • Event management
  • Knowledge database
  • Multi-channel marketing campaign management
  • Social ads and campaigns management
  • Google services integration
  • User customization
  • Site tracking
  • Extensive reporting and analytics

Marketo

The high performer in the sphere of online marketing automation, Marketo is all about improving marketing accountability. Easy and convenient, the program provides a multitude of web forms and templates to enable the users build personalized emails, compelling landing pages, and efficient drip marketing campaigns in a drag-n-drop manner. The platform also features advanced profiling capabilities to ensure data enrichment that makes Marketo one of the most popular CRM systems for marketing management. The tools embedded are:

  • Email marketing
  • Campaign management
  • Landing pages
  • Lead capturing, qualifying, and nurturing
  • Other apps integration and data import
  • Social marketing
  • Campaign analytics

ActiveCampaign

ActiveCampaign

Full-featured and user-friendly, ActiveCampaign provides everything that users need to plan and execute efficient email campaigns with both pre-configured and uploaded templates to build emails and configure auto-responders. Powerful list segmentation options, deep insights into subscribers’ online behavior, and the provision of if/then scenarios make ActiveCampaign one of the best marketing automation software solutions. Actually, its capabilities are much more extensive and include:

  • Subscription form management
  • Content templates
  • Emails testing (deliverability, spam)
  • Website behavior tracking
  • Automation segmentation
  • SMS marketing
  • Marketing funnel automation
  • Account database management
  • Lead/contact scoring

HubSpot

HubSpot

Being one of the leaders in the marketing automation industry, HubSpot empowers its users to keep track of each prospect’s online behavior and create campaigns perfectly tailored to consumers’ needs and interests. Such a marketing automation platform earned worldwide recognition owing to its solid content management features that can be quite helpful in managing blogs, designing call-to-actions, and sending personalized emails. Beyond that, HubSpot supports some other functions:

  • Workflow management
  • Email campaign automation
  • Lead management
  • Marketing funnel analytics
  • Drip marketing
  • Advertising ROI tracking
  • Lists segmentation
  • Brand mentions monitoring (social media)

Real Magnet

Real Magnet marketing automation solution

A fine online marketing software platform, Real Magnet is an ideal solution that provides drag-and-drop campaign automation for small and midsize companies helping them design responsive email, social, website, and mobile customer engagement activities. The solution supports an easy creation of landing pages, target groups, and business-triggered emails. The plethora of campaign templates for different industries with inbuilt campaign logic can guide the users through the entire process of building an automated campaign of any type whether it is a lead-generation campaign, a thank-you activity or an event promotion. The benefits of this marketing software are:

  • Email editor and templates
  • Deliverability testing
  • Auto-responses
  • Outbound emails
  • Call-to-action forms and landing pages
  • Content management
  • Keywords and links performance tracking
  • Campaign management
  • Lead management
  • Social engagement
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