It’s 2018, which means it’s time for the cloud-based CRM (customer relationship management) to take over as the cloud computing market is estimated to reach new heights. However, the introduction of new, so-called hybrid CRM systems leaves everyone baffled and wondering what the difference is.
On-premises, cloud-based, or a hybrid CRM? Which of these brings the most benefits and a suitable business process management optimization for an organization in development or to an already established enterprise on the market? Here are some basic principles of each technology solution to help you make the right decision for your business.
The first difference between the in-home CRM and other cloud-based bpm tools is that this software requires a purchase of software-related licenses as well as the installation of a database on the company’s server. In other words, on-premises CRM is physically located at the corporate premises or a server you chose to host.
This allows organizations to utilize their IT infrastructure and take full control over the CRM database. While the benefits of such a system revolve around an enabled access and regulation of data, CRM application, and security, the downsides are the never-ending costs of hardware, security, and the server location maintenance.
What type of business can leverage on-premises CRM? Large enterprises with many consumers and IT investments can take advantage of:
- Exploiting current IT reserves
- Complete CRM ownership (customer data and upgrades)
- Less connectivity issues
CRM in the Cloud
The cloud SaaS (software-as-a-service) represents the evolution of in-home CRM systems. In fact, the cloud-based CRM is proven to be quite an effective bpm tool for nurturing customers, sales, and marketing. It’s hosted and maintained on the off-site cloud platforms you can access via any digital device, including smartphones.
Since all data and software configuration are provided by cloud-based sites, it’s a form of renting the CRM services. This means that there are no additional costs or a need to invest in licenses and application maintenance. The ease of program use, data safety, and CRM updates are guaranteed and available via subscription.
The low monthly fee is perfect for businesses of all sizes who want to avoid overhead costs and make the most of:
- CRM lifecycle costs
- Faster CRM deployment and utilization
- Mobile access for sales reps
- Intuitive and user-friendly dashboard
Hybrid CRM Solution
Speaking about the best CRM solution for business, a hybrid CRM software is the next best thing. Among all of the bpm tools, hybrid CRM is the only software that offers a complete optimization and cost reduction of both business process management and case management practices. Plus, it enables more flexibility as organizations can easily switch between in-home private cloud and public host services.
To put it simply, with hybrid CRM software you can purchase or “rent” a CRM application for installation on a hosting partner’s server or in the public cloud platform. Contrary to regular CRM systems, hybrid CRM provides a greater control and utilization of benefits that meet the company’s needs. Therefore, hybrid bpm software key advantages include:
- A simple software implementation and automation of routine tasks.
- Preconfigured solutions for better marketing, sales, and services achievements.
- Customization and low-code development capabilities for building tailored and knowledge-based strategies.
Depending on the company’s requirements, each of these CRM solutions can help to enhance current business operations and relationships with clients. However, keep in mind that on-premises systems are considered dated and more restricted than cloud-based applications.
On that note, hybrid CRM’s are revolutionary bpm tools because they combine intelligent technologies that cover and optimize an array of business processes, including the case management. So when it comes to selecting the best software for your organization, it’s recommended to exploit the benefits of quality CRM capabilities on the cloud, whether they might be simple or complex.